ORANGE COUNTY, CA – Nov. 30, 2023 – Dekra-Lite Industries has been hard at work in the workshop on The Workshop. The Workshop Blog, that is. In the company’s effort to simplify its customers’ holiday decorating, Dekra-Lite relaunched its blog with a new look and features.
Customers that visited Dekra-Lite’s Workshop Blog looking for inspiration or tips used to be greeted by a haphazard collection of information on lights, giant Christmas props, and guides to decorate a Christmas tree. This format meant anyone seeking specific topics or posts were left out in the cold.
Now, The Workshop Blog has everything customers need to find ease in decorating their commercial property for Christmases present and future.
A new search feature allows customers to locate specific blog topics and posts, while filters help various customer groups find applicable content for their property or project.
This is part of the decorating expert’s initiative to make commercial decorating more accessible.
“At the end of the day, our goal is to spread Christmas cheer,” Sales Manager Alicia Gonzalez said. “So we’re constantly looking for more ways to share information with our customers to help them make their spaces merrier.”
The update to Dekra-Lite’s Workshop Blog was planned to align with the company’s busy season. Knowing that its clients would be searching for decorating tips, fast décor options, and insight on how to prep their spaces for the oncoming holiday rush, the company made sure to have this resource ready right on time.
During the season, The Workshop is full of last-minute decorating guides and yuletide tips. After the season (and before the next), The Workshop is home to Dekra-Lite’s nearly 40 years of expertise. The blog transforms from a decorating guide to a vast resource on and planning timelines, custom fabrication processes, and whitepapers to convince grinchy bosses to deck their halls for the holidays.
“We like to share our expertise with our partners and clients just as much as we like to share memorable holiday experiences,” Dekra-Lite President Mike Sterling said. “We want The Workshop to be a place for our customers to not only find inspiration, but to tell their holiday stories, too.”
Now companies that are looking to bring the magic back into their holiday décor don’t have to write a letter to Santa. They can just take a sleigh ride to Dekra-Lite’s Workshop Blog.
]]>ORANGE COUNTY, CA – Oct. 11, 2023 – The 2022 holiday testimonials are in and Dekra-Lite’s customers have never been so merry. One city in Michigan found that the addition of just one product helped revitalize its 9-year-old community celebration. Now, that city has not only expanded its holiday decorations for Christmas 2023, but also inspired nearby towns to do the same. Here’s how one small city added a whole lot of cheer with just one small change, and how you can do it, too.
The city of Adrian, Michigan hosts its Comstock Christmas Riverwalk Event each year and though there are plenty of holiday events around the city, this is by far the community favorite. Local businesses, organizations, and families pay to decorate a Christmas tree in the local park, and students from the three nearby colleges pitch in to help with set-up and removal. Last year they decorated 486 trees.
“It truly represents every segment of our community,” two-time former mayor Jim Berryman said.
Berryman established the event in 2014 during his second tenure as mayor. For the 2022 season, he wanted to add something extra special.
He wasn’t looking for much, especially since the city buys its holiday décor with donations from the community. And Berryman still wanted the community members’ trees to be the focus of the celebration.
“I was just browsing around the internet and was looking for something, a walk-through ornament,” Berryman said. “And Dekra-Lite came up and as soon as I saw yours, I thought, 'Oh my gosh, that's fantastic.'”
He worked with the Dekra-Lite sales support team to customize a gift tag for the city’s new selfie station and when the decoration arrived in Adrian, the community installed it in the park with no hiccups or hang ups.
“Since we put it up in the park it was the most popular thing that we’ve had in the nine years we’ve done it,” Berryman said. “It was the right addition at the right time. So I really appreciate all the cooperation from Dekra-Lite. And from Nicole on up… Dekra-Lite was just great to work with.”
Adrian’s holiday engagement had never been higher. Berryman said there was always someone in the park taking their picture under the ring. Oftentimes, there was a whole line of people waiting for their turn. Families took photos for their Christmas cards and faraway family members. One couple even held a wedding ceremony under the Walk-Through Ornament.
The addition was so well received that Adrian decided to expand its decorations again for the 2023 season.
Dekra-Lite is used to heartwarming holiday stories like these – they’re the reason the Dekra-Lite team members love what they do. Now the holiday decorations company is urging cities like Berryman’s to find their final touch of cheer before it’s too late.
“With the holiday season just two months away, there’s no time like the present to get your holiday décor finalized,” Dekra-Lite Marketing Manager Kelly Murphy said.
Dekra-Lite is still accepting orders for the 2023 season, and will be all the way until Christmas night.
Be your town’s Christmas miracle. Find your perfect finishing touch at dekra-lite.com
]]>ORANGE COUNTY, CA – July 31, 2023 – Dekra-Lite Industries’ 2023 Christmas Essentials catalog is comin’ to town. And this year’s new product line-up can largely be credited to another holiday décor giant: Globall Concept. It may seem counterintuitive for the commercial Christmas décor leaders to boast another company’s product line, but Dekra-Lite prides itself on its partnership with Globall Concept.
Based in Southern California, Dekra-Lite has been a leading supplier of commercial holiday decorations and experiences since 1987. When looking to expand its product line in 2015, the company wanted to cultivate a more nostalgic feeling of Christmas magic. Since Christmas Markets date all the way back to 13th century Europe, Dekra-Lite knew right where to turn. Globall Concept is the number one holiday décor provider in Belgium and has been since 1994. It only made sense for the U.S. powerhouse to join forces with the industry leader across the pond.
Since coming together nearly a decade ago, Dekra-Lite and Globall Concept have proven that they’re like milk and Christmas cookies, cocoa and candy canes – a perfect pair.
Luxury décor is Globall Concept’s specialty. The company has mastered the art of intricately designed décor that’s built to last in all kinds of environments from the snowy celebrations of Switzerland to the heated holidays in Southern California. Some of the most popular pieces in Dekra-Lite’s neck of the woods are part of Globall Concept’s Waterloo Collection, featuring elegant gold frames, graceful silicone netting, and captivating twinkle lights.
Sourcing products from the Belgium-based decorators allows Dekra-Lite’s designers and in-house fabrication team to keep their eyes set on decoration innovation. Since Dekra-Lite’s customer base is primarily commercial properties like shopping centers, cities, and entertainment venues, much of the art and production teams’ resources are reserved for creativity. Having this store of luxury decorations to incorporate into their custom designs elevates the potential for every Dekra-Lite project.
The newest Globall Concept products coming to Dekra-Lite’s workshop include cheerful characters like teddy bears and snowmen, and illuminated photo opportunities. Find your favorites at ˵.
Browse Dekra-Lite’s 2023 Christmas Essentials catalog now and stay tuned for the 2023 Globall Concept catalog coming soon.
]]>ORANGE COUNTY, CA – May 16, 2023 – Dekra-Lite Industries Inc., a commercial holiday decorating company, has reported its highest first-quarter sales in company history. Employee ownership just might be the cause. The Christmas décor leaders have just announced that its shares are entirely employee owned, meaning its current full-time employees hold 100% of the company’s stock.
But the shift from privately to employee owned favors more than just Dekra-Lite’s team. Customers can expect to see some benefits, too.
ESOPs have an edge on the competition, and Dekra-Lite is showing that.
The transition to 100% employee ownership marks an important milestone in the company's history and reflects its commitment to employees, customers, and the communities Dekra-Lite serves across the country. Throughout the company’s Orange County offices, signs reading “Think Like an Owner” hang proudly above employee desks and lunchroom bulletin boards.
“When you work with Dekra-Lite, you aren’t just working with our CEO or our managers or sales associates,” Dekra-Lite President Mike Sterling said. “Every time you call our help desk, email the North Pole, or come in to see our showroom, you’re working directly with our employee owners.”
Here are a few of the ways Dekra-Lite’s customers can expect employee ownership to shine through:
As owners of the company, Dekra-Lite employees are dedicated to ensuring that their customers are completely satisfied every step of the way. And there can be a lot of steps. From consultations to designs to installing the final product, team members from every department go above and beyond to address customers’ needs and exceed their expectations.
Even online orders are hand picked, processed, and shipped out by a real person. Looking for a chatbot on ˵? You won’t find one. But you will find a contact page where you can get in touch with a human – or as they call themselves, a Dekra-Lite elf – via phone or email.
With a direct stake in the success of the company and stock, employees are more accountable for their work and performance. This means customers can trust the company to deliver high-quality productsand services that meet their needs. Every team member is a leader and every leader has a whole team to hold them accountable to do their best, fix their mistakes, and work to make their customers merrier each day.
As employee-owners, the entire Dekra-Lite team is encouraged to bring new ideas and innovations to the table. Even with a team of world-class designers, creativity flows far outside the walls of the art office. This means employees across departments are always looking for ways to improve their products, processes, and services and find creative solutions for customers’ needs.
To learn more about Dekra-Lite’s work, check out their holiday case studies where they highlight their displays in Beverly Hills, San Francisco’s Chase Center, and more. And if you need décor for your city or business, there’s one thing that’s for sure: the Dekra-Lite elves will be waiting to help make your season bright.
About Dekra-Lite Industries, Inc.
Dekra-Lite is a full-service Christmas décor company that has been decorating commercial properties since 1987. Specializing in holiday decorations for shopping centers, event centers, theme parks, and municipalities, Dekra-Lite prides itself on its high-quality design services, robust product offerings, and eye for decoration innovation. Dekra-Lite also boasts a top-of-the-line distributor program for holiday wholesalers. Find out more about Dekra-Lite’s products and services by visiting /.
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